{"product_id":"american-crew-matte-hair-clay-85g","title":"American Crew Matte Hair Clay 85g","description":"American Crew Matte Hair Clay is a strong-hold styling product for men, designed to provide a natural, matte finish while adding texture and thickness to hair. Ideal for short to medium-length hair, it is perfect for creating structured, defined hairstyles that last all day without stiffness or residue. The clay-based formula absorbs excess oil, controls frizz, and leaves hair soft and touchable, giving a full-bodied, effortless look.\u003cbr\u003e\u003cbr\u003eThe product works by giving hair a firm yet flexible hold, allowing for versatile styling. The texture-enhancing clay helps lift hair at the roots, while the matte finish ensures a natural appearance. Suitable for both casual and professional looks, it provides definition and volume without compromising comfort or ease of restyling.\u003cbr\u003e\u003cbr\u003eIdeal for men who want strong hold, natural texture, and a matte finish, American Crew Matte Hair Clay delivers a professional, polished look in a simple, classic jar that reflects its practical and effective nature.\u003cbr\u003e\u003cbr\u003eHow to Apply:\u003cbr\u003e\u003cbr\u003eBegin with dry or slightly damp hair.\u003cbr\u003e\u003cbr\u003eScoop a small amount of clay and rub it between your palms to soften.\u003cbr\u003e\u003cbr\u003eDistribute evenly through hair from roots to tips, shaping and adding texture where desired.\u003cbr\u003e\u003cbr\u003eStyle with fingers or a comb for a defined, matte finish.\u003cbr\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":56433474732412,"sku":"6148966","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/6945\/9877\/files\/10058703.jpg?v=1772544971","url":"https:\/\/www.tjhughes.co.uk\/products\/american-crew-matte-hair-clay-85g","provider":"TJ Hughes Store","version":"1.0","type":"link"}