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Pillows & Duvets Buying Guide


We all sleep in different positions, but whether you are a front, back or side sleeper, you will need a quality pillow to get the most out of your rest. As such, the firmness of the pillow you buy is important, which is determined by the type of filling it has. This will either be natural or synthetic.

Natural-filled pillows, such as those stuffed with goose feathers and down, can offer specialised support. Not only does it conform well to the head and neck, down is a natural insulator that is lightweight, soft and breathable.


Meanwhile, synthetic pillows, including polyester and memory foam, can be used to create firmness. They also benefit from hypoallergenic properties, meaning a synthetic pillow is best if you are allergic to natural fillings.

How does it affect how you sleep?

Sleep on your side?

Choose the full head and shoulder support of a memory foam or down pillow, which will keep your spine aligned.

Sleep on your back?

Get comfortable shoulder support with a mixed feather and down, or medium-firmness synthetic pillow.

Sleep on your front?

Minimise neck strain with a down or super-soft synthetic fibre pillow, allowing you to comfortably sleep closer to the mattress.

Sleep upright?

Stay supported throughout the night with a memory foam pillow, especially if suffering from injury or back problems.


Duvets use tog ratings to indicate the scale of thermal insulation. During the summer months, we advise a lower tog of 4-4.5, with the winter months requiring a 10-13.5 tog duvet. 

Natural or Synthetic?

Natural: Often in the form of goose or duck feathers to provide higher levels of warmth with less filling, natural duvets are available in down (fluffy feathers), feathers (large feathers) or a combination of both. 

Synthetic: A popular choice for allergy sufferers, synthetic duvets can offer a firmer feel and be washed more often. These duvets are available in hollow fibre (hollow) and micro fibre (extra fine) formats.

Whichever type you choose, use a duvet protector to prolong the life of your bedding and ensure that the duvet is thoroughly aired before returning to your bed. Also, be sure to always follow cleaning instructions.

 Top Tips for the perfect sleep

  Invest in a firm pillow to support your head when sleeping on your side to maintain proper alignment

  Hot wash your bedding regularly to keep your bed free from dust and dead skin
  Make the room as dark as possible with the help of some blackout curtains, as well as turning off lights and devices
  Develop a sleep routine, such as reading a book to wind down, and avoid blue-light devices such as phones and tablets 20 minutes before bedtime