Description
Aveda presents the Men Pure-Formance Thickening Paste, a powerful 91% naturally derived styling essential designed specifically for men looking to add significant volume and density to their hair.
Functioning as both a high-performance styling cream and a botanical hair thickener, this paste is the ideal solution for fine or thinning hair that requires extra body without sacrificing hold.
The formula is powered by Amla, a potent Ayurvedic botanical that instantly coats and expands each individual hair strand.
The result is a strong, defined look with a fuller appearance from roots to ends, providing the grip needed for sophisticated, structured styles.
Key Benefits:
- Instant Thickening: Infused with Amla to physically thicken hair fibres for a denser, more voluminous look.
- Strong Hold & Definition: Delivers a firm hold that keeps styles in place throughout the day with clear definition.
- Versatile Styling: Functions as a hybrid between a cream and a paste, offering easy workability and a natural finish. 91%
- Naturally Derived: Formulated with high-quality plant-based ingredients to support both hair health and style performance.
How to Use:
- Emulsify - Work a small amount of the paste between your palms to ensure an even, smooth application.
- Apply - Distribute evenly through damp or dry hair.
- Style - For maximum thickening effects, apply to damp hair and blow-dry, or apply to dry hair for a more structured, matte finish.