KVD Shake Primer High Impact Eyeshadow Primer is a dynamic and effective product that prepares your eyelids for vibrant, long-lasting eyeshadow application. This primer is specifically designed to enhance the color payoff and longevity of your eyeshadow. It has a unique shake-to-activate formula, which combines the ingredients to create a smooth and creamy texture. Simply shake the product to mix the formula before applying. The Shake Primer creates a smooth and even base on your eyelids, helping to minimise the appearance of fine lines and texture, creating an ideal canvas for eyeshadow application. It also helps to intensify the pigmentation of your eyeshadows, allowing them to appear more vibrant and true to color. The formula of the KVD Shake Primer is lightweight and fast-drying, ensuring that it doesn't feel heavy or greasy on the lids. It helps to prevent creasing and fading, extending the wear-time of your eyeshadow for hours.