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This Gold Bauer Professional Tourmaline Ceramic Hair Straightener uses the latest technology for protecting hair when styling. Tourmaline, a semi-precious mineral which only generates negative ions when heated, closes the cuticle layer creating smooth hair and better styles. The Tourmaline coating on the plates, also allows the straightener to heat up faster (180 degrees in 9 seconds) and protect the hair from heat damage. In addition to its good looks, this straightener also has practical extras like 1.8m power cord, a 360 degree swivel to prevent cord twists and knots and a hang loop.